Hop

01

Audit your customer data

We start with what you already have: POS records, past email signups, mug club rosters, and loyalty data. We find who's lapsed, who's still active, and how much revenue is sitting in your list.

02

Build the list and the system

We clean and segment your contacts, set up email and SMS tools if you don't have them, and add simple ways to capture new signups at the bar and online.

Barrels with beer 2
Pouring beer 2

03

Launch win-back and retention campaigns

Win-back sequences for lapsed patrons, renewal and perk messages for club members, and timely texts for releases, events, and slow nights.

04

Report and refine every month

Each month you get a clear report: list growth, opens, clicks, and redemptions. We double down on what brings people back and cut what doesn't.

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